What is digital marketing all about?

Defining Digital Marketing

The use of the internet and technology to promote ‘modern marketing’ has created a bewildering assortment of terms and jargon which were produced by scholars and practitioners alike. It has been named digital marketing, online marketing, e-marketing and web marketing and has changed over time with these alternate words. As a top Social Media Agency Cape Town has, we understand these concepts in detail.

Digital marketing is the most common word we use today, and that\’s the one we will be concentrating on. As predicted, the demand for digital marketing expertise is also on the rise as studies show.

Simply stated:

Digital marketing is the use of the Internet, mobile devices, social media, search engines and other platforms to attract customers.

How does Digital Marketing work?

Digital marketing is in several respects no different from conventional marketing. Smart companies also aim to establish mutually advantageous partnerships with customers, leads and clients. Yet digital marketing has surpassed most conventional advertisement strategies as it is built to target the customers of today.

Here is an example

Think of the last big transaction you made. Maybe you bought a house, got someone to repair your roof, or changed your office paper suppliers. Regardless of what it was, before you hired someone, you started exploring the Internet to find out everything there is to know about who you need to hire, and what the best options are. Your final purchase choice was also focused on the reviews you read, your friends and family that spoke to you about it, functionality and prices that you have investigated.

Most purchase decisions originate online.

That being the case, it is entirely important to provide an online presence – regardless of what you offer. The aim is to build a digital marketing campaign that will position you in all the places your clients are already hanging out, and then use a range of different platforms to communicate with them in several ways …

  • Content to bring them up to date with, reports about the business, the challenges they encounter and how you will fix such problems.
  • Social Media – A place where you’d share information and content with potential and current clients. You need a Social Media Agency Cape Town for this.
  • Search Engine Optimization (SEO) – to optimize your content, so that when someone looks for details about what you\’ve written about, it will appear easily to them. 
  • Website Ads – to draw traffic, so users will see everything you have to offer.
  • Email Marketing – so that online users can get the news and be followed up with solutions, news and products and services.

When you put all these pieces together, you will end up with a digital marketing system that\’s powerful and simple to run. And through creating a system like this from scratch sounds overwhelming, it\’s easy as understanding and implementing one digital marketing strategy at a time.


What to consider in Digital marketing 

Digital marketing includes a range of platforms and they can be categorized into online marketing and offline marketing. The biggest distinction between the two is that online marketing networks are focused entirely on the Internet, while offline marketing channels tend to do with wireless devices not inherently linked to the Internet.

Web Marketing 

A website reflects the core of all digital media initiatives. It is by itself a very strong tool. Your website should represent your trademark, goods, and services. The website should be fast, simple to use and mobile-friendly. When you have a website the next objective is to build a digital marketing campaign and advertise the website and content to boost traffic and draw consumers.

Search Engine Optimisation (SEO)

Search Engine Optimisation is the process of improving your site to increase its visibility for relevant search engines. SEO\’s key purpose is to make a website rate higher in the search results and to gain direct traffic from search engines.

Content Marketing

The digital universe has an enormous array of material in numerous formats such as text, pictures, audio, and video. The goal of a content marketing campaign is to attract prospective clients by utilizing content. Typically content is released on a website and then marketed by social networking, email marketing, SEO campaigns or even pay-per-click (PPC) campaigns.

The distinction between creating a blog and operating a digital marketing strategy is that the latter has clear expectations on what content/information to publish and when to publish it. It also strategizes ways to reach, and track the success of the advertising promotions.

Popular problems which can be solved by digital marketing

In order to optimize your marketing strategies, it is important to have a digital presence in today\’s modern age. Digital marketing will help you get to know your customers, discover valuable information about them and have indicators that can add legitimacy to your marketing team.

Problem: I\’m not familiar with my audience to get started. 

It takes time to get to know your target audience, and although your marketing staff might have established what type of customers might be more beneficial to you, users may not respond in the manner you would always expect. You may need to try various vocabulary for particular goals, bearing in mind that certain descriptors cater to certain customers and their role in the purchasing cycle. Sit down with your community and you\’re going to create prestige that will set you apart from the competition.

Problem: My channels are not optimized with SEO. 

It\’s important to have an awareness of SEO’s best practices regardless of your role in the marketing phase. In addition to enhancing the rating of search engines, SEO will improve and endorse your campaign research and optimization to ensure that you produce high-quality, useful content that your future consumers would enjoy.

Problem: I don\’t have a strategy for social networking. 

It\’s important to have a social marketing strategy in place, regardless of whether you choose to build an organic social media strategy, or a paid social media strategy or a combination of the two. Although social networking is perfect for branding and interaction, it can also be a powerful digital marketing campaign tool. Find your niche, be consistent and relevant and the effect of your advertising will also grow as your followers grow.

So if you need a digital marketing agency Cape Town or a Social Media Agency Cape Town, then call Digi-Guru today.

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