There are many reasons why people decide to go into business for themselves. For some it has always been their dream, and they have been working for someone else to gain experience or put together a nest egg. Others simply got tired of taking orders when they knew they could do better. For some – …
The four key performance indicators in digital marketing Digital marketing is not new, but it is continuously and rapidly evolving. We break it down into four distinct KPIs to help you cut through the clutter. Breaking down digital marketing into bite-sized bits Digital marketing is like any other marketing, except it is still new and …
My own website, why I need it and how do I get it? The past year has emphasised the need to project your business online. Why is that and how do you go about getting a website for your business? Why you need a website and how to get one. This may sound crazy, but …
The New Year; a time to say goodbye and a time to say hello. We are still in the first quarter of the new year and there is still time revamp your business if you have not done so yet. The small business sector was the hardest hit by the COVID-19 pandemic and the effect …
2020 will go down as a year that altered the course of history. One of the major implications of the Covid-19 pandemic has been the fact that it has accelerated a switch to all things digital. The world has had to adapt the way that it communicates and does business – social media usage has …
DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2021 Read More »
Minister of Health Dr Zweli Mkhize has confirmed that South Africa is experiencing a second wave of Covid 19. This comes as numbers of infection are increasing since the beginning of holiday festivities. The four provinces that are the key drivers of this new wave are; Western Cape, Eastern Cape, KwaZulu Natal and Gauteng Province. …
If you were waiting for the perfect time to start building your end-of-year campaigns, the time is now! This end of year period can be a great head start for next year\’s profits. A marketing strategy can be successful only when planned well. Before you create your marketing campaign, you need to decide what you …
South Africans have welcomed the ease of Lockdown restrictions in alert level 1. This means more gatherings are allowed and most companies can go back to full work force under Covid-19 safety measures. With everything going back to normal after months of lockdown below are survival tips for businesses as they go back to normal. …
A website is crucial for any business. If you have a business and do not have a website, you are probably losing out on opportunities for your business. A website can be used to accomplish many different marketing strategies to help your business grow. A well designed, informative and updated website will add credibility to …
8 REASONS WHY EVERY SMALL BUSINESS NEEDS A WEBSITE Read More »
With the increase of fake news on social media beginning of 2018, Facebook decided to set policies that decide what content shows up on your newsfeed. Founder of Facebook Mark Zuckerberg announced regulations that regulate interactions between friends and relatives. On the other hand, this had a significant impact on business pages visibility on the …
SURVIVING DECLINING ORGANIC REACH ON SOCIAL MEDIA! Read More »