Like us on Facebook, click here to subscribe to our channel – the social media space feels needy, crowded and confusing. A few years back you had Facebook and Twitter and many companies found great success using these for business, to promote or sell.
But now there are so many options it has become difficult to see the wood for the trees. You know you should be on social media, but how, why, at what cost, for what return?
Deep breaths. If you want to make sense of something confusing, you have to arrange it into logical groups, then analyse each part of each group. You have to find out where you are vs where you should be. Spend some money here and you will make more, spend it there and you won’t.
You need a social media audit.
A social media audit is a review of your business’s social media operations. It will give you the clarity to see waste and get rid of it, to discover new marketing or market opportunities and give you the clarity to exploit these.
This audit will review your profile information and audience demographics. It will measure your engagement data, publishing and channel metrics, and give you a better idea of who came to you via a referral. In other words, a clear overview of your social media and your marketing campaigns on it.
There are seven clear advantages to doing a social media audit regularly.
Find out what is working and what is not. Are your posts hitting the target? If you use influencers, do they work? Are you hitting your targets? If not, what has to change?
This audit also forces you to you evaluate your goals. Are your goals specific, can you measure them, are they achievable or not, are they relevant to the needs of your business, and is there a time span to your goals?
It will help you understand who you are talking to and what they are looking for. This will allow you to tailor your marketing message to get their attention, increasing engagement and giving you more leads.
Knowing your competition is a no-brainer. A well-run audit will tell you what they do differently, what they don’t do and where they are better than you. It will measure your results – in Key Performance Indicators – against your industry and show you where you have to do better.
Better still, this audit will tell you what you are doing right and where you need to improve. It will help you find ways of changing leads into sales or even identify whole sets of potential customers you did not know about and can start to engage with.
It can help you spend smarter. Social media marketing, done right, will give you a significant return on your investment vs throwing money into the darkness and hoping for the best.
A proper audit will give you greater marketing efficiency for better revenue and profitability. Understanding your audience will eliminate poorly written posts and allow you to budget properly. You will eliminate waste and increase your profit margin.
Sounds expensive – what does a social media audit cost?
It will cost you nothing. It is a free, essential service we provide so you and we can see where you are and what would be the best way forward. It will give us the knowledge to use our specialist skills to help you make more money than you spend. Perhaps even a lot more money.
Contact Us:
Like us on Facebook, click here to subscribe to our channel – the social media space feels needy, crowded and confusing. A few years back you had Facebook and Twitter and many companies found great success using these for business, to promote or sell.
But now there are so many options it has become difficult to see the wood for the trees. You know you should be on social media, but how, why, at what cost, for what return?
Deep breaths. If you want to make sense of something confusing, you have to arrange it into logical groups, then analyse each part of each group. You have to find out where you are vs where you should be. Spend some money here and you will make more, spend it there and you won’t.
You need a social media audit.
A social media audit is a review of your business’s social media operations. It will give you the clarity to see waste and get rid of it, to discover new marketing or market opportunities and give you the clarity to exploit these.
This audit will review your profile information and audience demographics. It will measure your engagement data, publishing and channel metrics, and give you a better idea of who came to you via a referral. In other words, a clear overview of your social media and your marketing campaigns on it.
There are seven clear advantages to doing a social media audit regularly.
Find out what is working and what is not. Are your posts hitting the target? If you use influencers, do they work? Are you hitting your targets? If not, what has to change?
This audit also forces you to you evaluate your goals. Are your goals specific, can you measure them, are they achievable or not, are they relevant to the needs of your business, and is there a time span to your goals?
It will help you understand who you are talking to and what they are looking for. This will allow you to tailor your marketing message to get their attention, increasing engagement and giving you more leads.
Knowing your competition is a no-brainer. A well-run audit will tell you what they do differently, what they don’t do and where they are better than you. It will measure your results – in Key Performance Indicators – against your industry and show you where you have to do better.
Better still, this audit will tell you what you are doing right and where you need to improve. It will help you find ways of changing leads into sales or even identify whole sets of potential customers you did not know about and can start to engage with.
It can help you spend smarter. Social media marketing, done right, will give you a significant return on your investment vs throwing money into the darkness and hoping for the best.
A proper audit will give you greater marketing efficiency for better revenue and profitability. Understanding your audience will eliminate poorly written posts and allow you to budget properly. You will eliminate waste and increase your profit margin.
Sounds expensive – what does a social media audit cost?
It will cost you nothing. It is a FREE, essential service we provide so you and we can see where you are and what would be the best way forward. It will give us the knowledge to use our specialist skills to help you make more money than you spend. Perhaps even a lot more money.
Contact for a FREE Social Media Audit: 064 692 7749 or email info@digi-guru.co.za