Graphic Design

Graphic Design South Africa

If you believe that without strong communications, your business can survive, think again. You will have to explain the features, benefits and differentiators of your product or service visually to your target audience and customers in one way or another.

Google defines graphic design as ‘the art or expertise of ads, magazines or books to incorporate text and images.’ We think that is much too abstract and lacks the ability to show the importance that design brings to a company.

Graphic design is improving visual communication with the aim of creating visibility, forming expectations, growing your market share and expanding brands to a specific target audience.

90% of the information that is transmitted through the human brain is visual, so your business needs a strong design to communicate the purpose of your project. Your money is spent wisely when we develop a visual approach as 65% of the population categorised as ‘visual learners’.

It’s mostly because of the speed of absorption that people prefer graphics and text over images. This is an important element and also a major disadvantage in relation to having a long text.

For eg, too much copy in an ad will take someone too long to invest into what you’re trying to say. Graphics are transmitted 60,000 times faster than text, according to 3M Study. Strong graphics will communicate a message, mood, emotion and meaning automatically, sometimes in as quickly as a second.

You will build and improve your business by using well-conceived designs on the right mediums in several ways. We provide expert suggestions for how visual communications can successfully be integrated into your brand today.