Why is digital marketing a great career?

Technology is more than ever integrated into our everyday lives. We are constantly connected with our smartphones at our fingertips. With an online presence growing, businesses also need to be online. This is where a digital marketing career in a digital agency Cape Town, has its greatest value.

Digital marketing is developing into a booming sector. It encompasses a wide range of Internet-supplied services and products. It is the fastest-growing and most active marketing technique there is today. And is expected to continue to grow in the years to come. Online marketing reaches its customers straight away. It is also an easy way for businesses to tell their brand\’s story. This also brings those businesses to life in a social online setting.

As businesses become more aware of the need to integrate content and social strategies to create greater customer engagement and brand awareness, the need for digital marketers is increasing as businesses compete for highly sought-after applicants.

What Is Digital Marketing in a Digital Agency Cape Town?

In some ways, digital marketing isn\’t that different from traditional marketing. You\’ve got a product you need to sell, and you\’re looking for ways to engage with clients. You do this to build brand awareness and eventually make a sale. Digital marketing encompasses more roles and skills than ever before. This makes this flexible, versatile nature of the business so fascinating and exciting.

Reasons for a Digital Marketing career

Digital will always be In Demand

Digital marketers are no doubt attractive to businesses. Google\’s quick search will tell you digital marketers are increasingly needed as organisations continue to shift their marketing strategies to the digital realm.

The obvious trend in-demand skills are that companies are looking for candidates with digital production skills that can work on a new website, social media or mobile app projects.

Content producers are also in high demand as companies are stepping up their inbound and content marketing activities. Skills such as SEO, content writing and social media marketing will therefore be valuable to help companies make their digital marketing projects a success.

Get paid better than your peers

We have already spoken about how the demand for digital marketers exceeds supply. We all know what happens next in traditional economics – the product value increases along with the demand. When you work in a productive industry with a large skill shortage, you can think of yourself as a commodity-and negotiate your salary accordingly.

A recent survey by Payscale is projecting a significant increase for marketers. For example, the median salary for an experienced Chief Marketing Officer (CMO) earns an average total compensation of R1,147,826 with 10-19 years of experience based on 13 salaries.

What\’s interesting and beneficial about the job market for digital professionals is that there\’s a huge competition for skilled talent, regardless of industry. This means that people with the right skills can negotiate for big wages, depending on their role, but also earn great benefits and maybe even bonuses. Beyond that, your digital skills are also in demand. 

How to Startup in Digital Marketing in a Digital Agency Cape Town

Digital marketing is an ever-changing fast-paced career field. The biggest single challenge facing most people is the fact that the information available on how to get started in digital marketing is changing at a rapid rate.

Currently, there are several different ways to start a career in digital marketing. If there is anyone interested in starting a digital marketing career, they should take a standardized test, such as the Google Analytics I.Q. Exam, as a way to show potential employers that they have a solid understanding of the sector.

Digital marketing training can be conducted under the guidance of another person who has demonstrated successful digital marketing experience by taking an online course or by hands-on training. Web-seminars and courses are available online.

The tools that you should know, to help market yourself

ANALYTICS

Some companies use Hubspot, some use Google Analytics and there are plenty of other lesser-known site tracking platforms. But if you\’re new to digital marketing, it\’s a great place to start learning your way around Google Analytics! GA offers free classes. It’s also good to know that installing and learning on your own portfolio web site is easy.

EMAIL MARKETING PLATFORMS

Several tools with similar features, include Mailchimp, Converkit, Constant Contact. If you\’re working in digital marketing, you\’ll probably end up using one of them, so learn the ins and outs of at least one of these as soon as possible. 

SOCIAL MEDIA MANAGEMENT

Different companies make use of different social media scheduling tools. Buffer is one of them, MeetEdgar, Hootsuite, and more. Most offer free trials, so that you can see how they work by scheduling certain mock campaigns.

SEO RESEARCH

Many sites recommend using Google\’s keyword planner for SEO research, and this is a great (free) tool to get familiar with. That being said, the giants of the SEO include: Moz, ahrefs and SEMRush. All of these platforms are pretty expensive, but they do offer free trials if you feel particularly driven to explore what they offer.

URL BUILDER

If you get any digital marketing jobs, you\’ll need to know how to build trackable URLs, so you can monitor your campaigns.

Conclusion

Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitisation continues at a rapid pace, global employers are looking for skilled employees who will be able to fill the skill gaps of their organisations and drive business goals such as leads, revenue, and brand awareness.

Future-proof your career with knowledge in digital marketing to benefit from a fast-paced and enjoyable career and competitive wage.