ADVANTAGES OF OUTSOURCING YOUR DIGITAL MARKETING SERVICES.

Digital Marketing Companies Claremont

Regardless of the size of your business deciding who will manage your digital marketing needs is an important decision. As on the top Digital Marketing Companies Claremont has to offer, we are available to help you. 

Digital Marketing encompasses of Social Media Marketing, Reputation Management, Email Marketing, Video Marketing, SEO, blogging and all online related marketing.

There are benefits to having someone in-house manage your digital marketing needs, but it may be a wiser decision to outsource a digital marketing company, such as Digi-Guru, which is one of a few trusted Digital Marketing Companies Claremont has.

WHY OUTSOURCE?

Outsourcing saves your business financially in the long run. Hiring staff usually requires a somewhat steep salary including Medical Aid, Sick pay, leave pay, UIF, Pension Fund etc. Outsourcing Digital Marketing with an experienced and reputable agency can cost you less monthly, depending on the level of services you need and the advertising you want to pursue.

Quality Talent – Most small to mid-size businesses are not able to appeal to the higher-level talent, which results in a more entry-level marketer.

However, agencies employ marketers who have devoted their careers to advancing their knowledge in the area of Digital Marketing as well as continually researching trends and changes. In a nutshell, agencies offer higher-level, more experienced talent at a fraction of the price of a full-time Marketer.

Time Management – When managing your own business, you don’t always have the time to be stressing about marketing strategies or updating your social media platforms. Outsourcing takes the marketing department out of the building and out of the way, therefore allowing you to focus on more important issues of running the business.

SOME OF THE SERVICES OFFERED BY DIGITAL MARKETING COMPANIES;

Web Design Claremont

Your website is the first impression most people will have of your company. It needs to not only look impressive, but easy for visitors to find what they need quickly. If they don’t find it, they will leave within a second. A great design team will use creative elements while ensuring your brand is portrayed professionally and consistently throughout. They will also ensure your website is mobile-friendly and easy to navigate. We know what it takes as one of the top digital marketing agencies Cape Town has.

Search Engine Optimization (SEO)

Hiring an agency with SEO expertise is the best way to ensure your customers can find your website. A good agency will start with a discussion of your company’s goals and how SEO factors into the equation.

For instance, if you’re a performance management software company and your goal is to improve organic traffic to your website, you’ll need to improve your ranking for relevant terms. “Performance management software” is the obvious starting point but there’s a surprising amount of competition for that term. A simple Google search shows more than 400 million results. To stand out in that crowd, you need to look for other ranking opportunities—starting with long-tail keywords like “evaluating performance management software”, or even “Digital marketing agencies Cape Town”. This last keyphrase is exactly what we used as a long-tail keyword on this page!

Content Marketing

Content marketing is one of the best ways to drive high quality traffic to your website. The average company that blogs generates 55% more website visitors and 97% more inbound.

Developing an effective content marketing strategy starts with a strong understanding of your buyers and ends with an ongoing plan to answer their questions at every stage in the sales cycle. In fact, it never really ends because there are always opportunities for improvement.

Social Media

People who get to know your brand on social media are more likely to think of you when they’re ready to buy. Research from Sprout Social shows 74 percent of consumers use social media networks to influence purchasing decisions.

However, social media can also be a giant waste of time and money if you’re not using it strategically. You can’t just auto-publish your blogs to your social channels, schedule a few other posts and walk away. People expect a response when they ask a question or express frustration with your brand. A few bad reviews that aren’t handled promptly can undo months’ worth of effort building up your brand.

You need someone who can publish posts that spark conversations and has the time to actually follow up with them. While your company ultimately needs to take ownership of your social media channels, a digital marketing agency can help you with many aspects of social media management.

WHAT TO CONSIDER WHEN OUTSOURCING;

Pricing

You will find several companies offering their services at a competitive price.
However, instead of going for the cheapest company, compare and evaluate what you are getting from other companies as well.

The Resources and Technology

Technology and resources are two considerations that are essential when you choose to outsource. Ask the company about the tools and technologies they are going to use for your project and how capable are they of handling all your outsourcing needs?

What about the resources? Are they well trained for the projects?

Deadlines

If a company fails to meet the deadlines, it can lead to setbacks for the company. You need to ensure that the company adheres to the promised quality and timeliness. One of the ways to do this is by making all your queries beforehand.

If you find that the company has little quality control measures or does not have any backup plan should they miss a deadline, it is better not to hire them in the first place.

Trustworthiness

Before you sign on the dotted line, do your homework. Check references, testimonials and request a company profile which should include a portfolio of work done. This will help you assess the reliability and capabilities of the service providers.

If you are looking to outsource any of your digital services, choose Digi-guru as your preferred Digital Marketing Companies Claremont and reliable partner to take your brand to the next level. Driven by passion, we will deliver optimal results for our clients no matter how big or small and go beyond the call of duty. We believe that a client talking about their experience with you is worth ten times more than you can say or write about yourself.

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